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The Secret to Successful Cover Letters

The Secret to Successful Cover Letters

The purpose of your cover letter is to introduce yourself to a prospective employer and articulate how you will add value to her firm. Many job seekers feel compelled to focus a meaningful part of their letters on what they hope to gain from the experience of working at a particular firm or in a particular role.

This is at best irrelevant information and should not be included unless it is explicitly asked for (e.g. some educational internships or non-profit opportunities, offering "an experience", may actually encourage this).

It is not that employers do not care about this information, but it is not relevant to the process of deciding whether you should be called in for an interview. It only dilutes your message and may introduce risk, i.e. "I hope to gain intimate industry knowledge so that I can start my own firm."

When describing their skill levels, I often warn job seekers to refrain from using words like "excellent" and "superior" for four reasons:

1. These words are their opinions not mine. I don't want to hear opinions. I want to see facts and examples and formulate my own conclusion.

2. Chances are I have a different, and likely higher, expectation of what it means to have "excellent communication skills" or "superior understanding of business marketing". If there is not corroborating evidence to support these statements, they are likely to go in the "no" pile.

3. These statements of opinion are extra words that make it harder for me to find their relevant skills.

4. If they do make it to an interview, you can be assured that I am going to drill down very hard on this area and see if they meet my interpretation of these words.

BTW, here is an easy fix. Change "excellent" or "superior" to something like "honed my". This simple change makes the statements actions not opinions.

For those of you struggling to formulate a cohesive message in your cover letter, try answering the following question. Generally, this is what recruiters are really asking you to tell them in the letter:

"Please describe for me in one or two paragraphs why you think you will add value to my team. Please give clear examples, not opinions, as to how:

1. Your skills will lead to success in the position we are offering.
2. Your strong character and intellectual capacity will propel you to future advancement."

Good luck!

R. Scott Morris has reviewed thousands of resumes and cover letters and conducted over 500 interviews. He is the author of Polished: Adding Shine to Your Resume, Cover Letter, And Interview Skills.

http://gethiredblog.blogspot.com/

http://www.polishedu.com/

Article Source: http://EzineArticles.com/?expert=R._Scott_Morris


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Sample of a Business Resume As a Model, Not As a Resume Template

Sample of a Business Resume As a Model, Not As a Resume Template

A sample of a business resume will help you write the resume that will get you interviews. By following the sample resume as a model rather than filling in someone else's resume template, you can write a resume that will grab a recruiter's attention.

How Not to Use a Resume Template

Bottom line: You want your resume to look like you, not like every other person that downloaded a sample resume to fill in. Recruiters and hiring managers will know you filled in a sample of a business resume rather than writing your own. Because they want to find exceptional candidates with originality and problem-solving skills, they'll be happy to pass on you.

Simply, stated, do not copy someone else's language. The templates that simply provide you a sample resume to fill in will not necessarily meet your specific job goals and objectives. Your amazing accomplishments are your own; write about what makes you great.

A Better Use for Resume Templates

Language

When you are looking at a sample of a business resume, think about what makes you want to read more about the person. You can incorporate similar techniques in your own resume, but don't copy. These types of samples can give you an idea of the type of language that will communicate your best accomplishments.

If you are struggling to figure out what will make great resume fodder, as yourself the following questions:

* What was your hardest project, and what did you do that made it successful?
* How did your work on some project help you or someone else do their job better
* Of which project are you most proud? Why are you proud of it?
* What would your boss (colleague, subordinate) say about projects that really helped them out?

By answering these questions specifically, you will choose the best parts of your career history that hiring managers and recruiters want to know about you. You will demonstrate that you have a terrific track record-and you will show how you can hit the ground running on your first day of work.

Resume Format

Resume templates can, on the other hand, help you choose a format your resume. If you have a great career history without significant gaps, find a reverse-chronological sample of a business resume. If you are changing careers, find a functional-hybrid resume template.

Copyright 2010 Inscribe / Express.

Amy L. Adler, MBA, MA, CARW

Amy L. Adler, MBA, MA, CARW, is president and founder of Inscribe / Express and your partner in your job search. She writes exceptional resumes and cover letters that get interviews for savvy job seekers. Inscribe / Express is a full-service career documentation company and provides a 3-day turnaround time for resumes and cover letters. Contact us at 801-810-JOBS to speak one-on-one with a professional resume write.

Inscribe / Express

Site: http://www.inscribeexpress.com

Article Source: http://EzineArticles.com/?expert=Amy_Adler


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Top Reasons Resumes Are Rejected - Too Vague and Confusing

Top Reasons Resumes Are Rejected - Too Vague and Confusing

1. FANCY WORDS: Steve, an energetic businessman in his 40's, works at Sunshine Desserts, a company that makes pudding cups and frozen yogurt. Read the job description he's put on his resume, and see if you can guess what he does:

Account Facilitator, Frozen Food Division: Reporting to Frozen Foods plant manager, responsibilities include: Expediting procedures on plant floor to enhance adherence to desired goals and outcomes, proactively monitoring and overseeing all activities resulting in financial expenditure beyond the scope of the required objectives, acting as a catalyst for technological change, and liaising between all current and future suppliers and associated partners in an evolving yet mutually rewarding working relationship, while seeking a win-win outcome.

What does Steve do? The answer is... I have no idea since I made the whole thing up, including Steve. Why? To illustrate the fact that using a lot of jargon and big words can sound very impressive, yet be completely meaningless. Often, in an attempt to impress hiring managers, job seekers will use every buzzword they know, and write in complicated, convoluted sentences in an attempt to sound educated and intelligent, yet they succeed only in being completely incomprehensible. And incomprehensible resumes get thrown out.

So how can you keep your resume from leaving a hiring manager scratching his or her head and saying, "But what does he do?"

Keep it simple: The point of communication is to communicate. Write your resume in clear, understandable language. Don't use a ten dollar word when a five dollar word will work perfectly. Don't feel the need to say "utilize" instead of "use" or load up your resume with words like "proactive" and "synergy" unless they're the only words that will express your thought. The hiring manager wants to skim your resume in a few seconds to find out what you do, not spend hours reading it like it was a detective novel, trying to piece together the clues.

2. TROUBLED TIMELINE: Another area that can cause a lot of confusion and cause your resume to hit the garbage can is the timeline of your job history. Look at this example and see if you can figure out what this applicant was doing, and when he was doing it:

Jones Widget Company 2006 to present

Account Manager

Smith Sailboats 2006-2008

Sales Rep

Peterson Propellers 2006

Sales Rep

Whammo Fitness Center 2002-2006

Instructor

Vita-health Supplements 2002-2005

Sales rep

No one should have to use a computer to figure out when you worked where, and why. So help them out by at least including a few words explanation when things get complicated. For example, the above job history would benefit from looking more like this:

Jones Widget Company 2006 to present

Account Manager

Smith Sailboats (part-time) 2006-2008

Sales Rep

Peterson Propellers (student 6-week work term) 2006

Sales Rep

Whammo Fitness Center (summer job during college) 2002-2006

Instructor

Vita-health Supplements (part-time during college) 2002-2005

Sales rep

Keep your timeline clear and understandable. Most hiring managers are way too busy to bother trying to figure out what you're trying to say. At the very least, they won't be impressed with your communication skills. At worst, they'll think you're trying to put one over on them by making your job history impossible to follow. Either way, it doesn't look good for you.

3. TOO MANY TITLES: Jason Jobseeker felt that to use ordinary, unexciting job titles was boring. So instead of listing his four job titles on his resume as "Sales Manager," he tried to sound more impressive by going for some variety, and calling himself "Senior Manager, Sales Department", "Account Manager, Department 3", "Division Head", and "Team Leader, Reverse Purchasing." He didn't realize how easily this can backfire.

Your job titles should be as self-explanatory and as consistent as possible. Disguising them with fancy terms could lose you a job: in the above example, an employer rejected Jason's resume, thinking "Too bad he doesn't have more sales experience." He wouldn't have thought this if Jason's job titles had been more understandable.

Keep your job titles clear and understandable. This isn't the place to try and impress the employer - you could end up just baffling him. Two of the most important questions a resume should answer are "Who is this person?" and "What does this person do?" If the answers to these two questions aren't crystal clear, your resume has failed.

So remember - keep your resume simple. Keep it easy to understand. Impress the employer with your achievements, not with your fancy language. This is how you'll get the interview, and then your dream job.

Lorraine E. Wright is the owner of 21st Century Resumes, a company that designs technology-friendly, attention-grabbing resumes and cover letters. She customizes them uniquely for each job seeker, so they stand out in today's crowded and competitive job market. To get a free assessment of your own resume, go to http://21stcenturyresumes.ca.

Article Source: http://EzineArticles.com/?expert=Lorraine_E._Wright


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Make Up the Perfect Resume For Beautician's Day

Make Up the Perfect Resume For Beautician's Day

Working as a beautician (also known as cosmetologist) can be a fun and fulfilling vocation that lets you create positive changes for your clients. From manicures and pedicures to hairstyles and highlights, a beautician uses his or her talents to transform a woman into a more glamorous version of herself. Beautician's Day, which falls on near the end of June each year, is set aside to say "thanks" to these professionals of prettiness and even to consider a rewarding career in cosmetology for your own profession.

If you are just getting out of cosmetology school or already have an established career but are looking for a new venue for your talents, an impeccably crafted resume is an important tool used to show you are a "cut above" the competition. Many beauticians haven't bothered to create a resume; so showing up for an interview with resume in hand shows that you are a professional who takes the business of beauty seriously. Incorporate the following resume sections into your beautician or cosmetologist resume and land the job you've been dreaming about.

Summary of Skills: In a concise paragraph, list the years of experience you have and the types of positions held including the major skill sets utilized.

"Licensed beautician with 8 years experience with styling, training and management in a mid-size day spa. Strong skills in creating and implementing special sales promotions. Extensive skills in training staff in new hair, make-up and skin care techniques.

Product Experience: Often, salons and spas will have made arrangements to feature specific manufacturer(s) products; by listing your experience with different brands, you can show that you know the nuances and ins-and-outs of using the specific products. For example:

Shampoos: Redken, Sebastian, Matrix
Perms: Redken, Helen Curtis, Nexxus
Nails: OPI, Solar Nail, Creative Nail
Hair Color: Sunglitz, Redken, Sebastian
Skin Care: Biore, Aveeda

Training Experience: List your experience training others in chronological order including off-site trainings, in-salon trainings, college course work or any other trainings that you have provided. If you are looking for further examples, there are many resume templates that you can use as a starting point for your beautician resume.

2005 - 2010 Lead Trainer, Redken Deco Color
2005 - 2008 Aveeda, Aroma Therapy Instructor
2006 - 2010 Nexxus Perm Specialist

Todd Denning
Resume Locker
Resusme Locker is your career home page. Create, improve, and store your reusme online. Free recruiter blast to thousands of recruiters and free resume upload to over 10 leading job boards at Resume Locker http://www.resumelocker.com.

Article Source: http://EzineArticles.com/?expert=Todd_Denning


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Resume Bloopers and Blunders

Resume Bloopers and Blunders

Looking for a job and finding yourself without a smile on your face? Yes, times are tough and chances of landing job interviews are few and farther between. With more and more laid-off and underemployed workers out there searching for the next good gig, the pot of resume bloopers and blunders has been renewed. You are sure to laugh at these unfortunate choices in wording on the resume caused by spell check snafus or just plain stupidity - just make sure you don't do the same!

  • Here are my qualifications for you to overlook.
  • I seek challenges that test my mind and body, since the two are unusually inseparable.
  • Graduated in the top 66% of my class.
  • I am a rabid typist.
  • Excellent memory, strong math aptitude, effective management skills, excellent memory.
  • I have a bachelorette degree in computer science.
  • Married, eight children. Prefer frequent travel.
  • I have recently sold my home and now live in a large RV so I will be able to relocate quickly.
  • Education: Graduated from predatory school with honors.
  • Strengths: Superior impersonal skills.
  • Please explain any breaks in your employment: 15 minute coffee break each day
  • Instrumental in ruining entire operation for a Midwest chain operation.
  • I was proud to win the Gregg Typting Award
  • The company made me a scapegoat, just like my three previous employers.
  • It's best for employers that I not work with people.

So if you are chuckling at how dumb some job searchers can be, just remember to proof your own resume several times to make sure it is error-free. You don't want the joke to be on your. In fact, it is better for a fresh pair of eyes, such as a friend or family member, to edit your resume to catch any small mistakes that your eyes didn't catch.

If you don't feel like you have the skills to create a winning resume, check out one of the online resources that offers resume templates or head to a professional career counselor for help.

Todd Denning
Resume Locker
Resusme Locker is your career home page. Create, improve, and store your resume online. Free recruiter blast to thousands of recruiters and free resume upload to over 10 leading job boards at Resume Locker http://www.resumelocker.com

Article Source: http://EzineArticles.com/?expert=Todd_Denning


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10 Effective Resume Writing Guidelines

10 Effective Resume Writing Guidelines

When I finished college, I never had to create a resume (curriculum vitae or CV) as the company where I went for attachment was after my skills. I never had to look for a job at this stage. I simply walked into my first job without applying for it. I had to learn a fast way of creating an effective resume while under pressure when a position arose with a multinational conglomerate 200 miles out of the capital. By the time I saw the advertisement for the job, I had literally 3 days to create a resume and application letter and swiftly get it into the hands of recruitment personnel. I look back at that resume (which I have kept for so many years) and I ask myself "What on earth was I communicating, and how come they hired me?" The resume leaves a lot to be desired. Of the 5 jobs I have had, I was only interviewed once. The rest were a result of people knowing what I can deliver and simply grabbing me. I may not have written that many resumes but I have read numerous encounters with tem as an employer and departmental head. It is important to note that your resume is the first contact that a potential employer has with you. Your resume is your ambassador that speaks well of you in all the organizations you may be courting.

1. You don't need to lie about what you have or don't have - Integrity is measure on the day of the interview and most people forget about what they would have lied about. Interviews simply ask about the contents or information they encountered and especially the information they shortlisted you based on. Sadly people who lie a lot tend to forget what they lied about and hence they are caught up in their own schemes. You don't have to tailor your resume to suit the advertisement. If you always have to do that then chances are that you are not the person they are looking for. If it is not on your original resume then please ignore that job and leave it to more serious and suitable people. Your own chance will come. Gamblers or speculators are treated as such, their resumes are simply shelved or trashed.

2. The shorter the resume the better - People are not interested in long stories, when they want such they visit the nearest library to borrow story books. Be as to the point as possible in your resume. Try by all means to highlight what you have in 3 pages at most. Know the things that "sell" about you and make highlights of those in shorter sentences. You can leave the elaboration for the day of the interview. You will not be selected as a result of your being over elaborate. Sometimes people end up having 6 to 8 page booklets with all sorts of decorations and flowery language. Yes, image is important but more importantly is what you have than what you are purporting to have.

3. Know what to put emphasis on - Most employers are not so keen on personal issues like how many children you have, allergies to specific foods, hobbies etc. Do not waste space volunteering personal information which is of no use to the potential employer. Your resume must be able to communicate the essential information which is your skills, experiences and education background. Some information that you put on the resume may work against you. If you put down such hobbies as surfing the internet, talking to friends, socializing, playing computer games etc then recruiters will get worried that you will not work but just show up to login to the internet and start chatting. Companies have lost enough revenue this way and as soon as you highlight such information, you have disqualified yourself to a greater extent.

4. Clarity is very important - It is not true that you will be selected based on how many big words you use but based on how much the potential employer gets to know about you through your resume. Big words should be left for high school public speaking contests. Use Basic English which is clear. Sometimes people who select you for an interview are not even as technical as you are hence they need to tell what you are about without having to enroll for your first degree to interpret your resume. Bullet points bring clarity than paragraphs of text. Number your headings and subheadings. Leave spaces between headings. Do not be tempted to just squash everything in one page when in actual fact you are simply being over elaborate.

5. Formatting makes the difference - Use fonts that are easy to read. Cursive writing is to be avoided. You do not want to strain your potential employer. You want them to know about you in the shortest possible time. Resumes with fonts that strain people's eyes are usually shelved for "later" scrutiny or trashing. Always use Tab to align your work nicely than use the space bar. Information that is not well structured communicates that you do not pay attention to detail, you are scruffy and lazy. Such attitudes can be deduced from the way you format your document. You cannot have a resume in ALL CAPS and with everything bold. Bold the subheadings and the text below must just be plain text. If you are not computer savvy (which you must be in this every advancing modern society), then I recommend that you hire a typist to type and format your resume.

6. Let there be order on your resume - Follow a logical sequence. As mentioned before people are really interested in your skills, attitudes, experience and education information more than person issues. The sequence I recommend as effective is one that has your name on cover, straight into your skills profile, then experience, the educational/professional profile, your personal data and lastly your traceable references. You are welcome to rearrange this as you see fit. There are a number of resume templates available on the internet. Different countries prescribe different resume formatting techniques hence you need to be sensitive and relevant by following the guidelines from the respective country.

7. How updated is your resume - Always print a fresh copy of your resume which shows everything about you to date. It is annoying for interviewers to then learn that you actually left work 6 months ago and yet your resume communicates that you are still employed. It is tantamount to your resume being labeled as a false document. Always check with your referees if they are still on the same numbers and email addresses you have. All the recent courses attended, all the results recently collected and so on, must be on the resume. Keep an electronic copy which you can append, amend and print on demand than print dozens of "soon to be obsolete" resumes.

8. References add credibility to your assertions - You references must be people who know you and preferably those who were your superiors in the various organizations. This is the reason why you must leave organizations properly and not sneak out like a thief. I keep receiving calls from potential employers of my former employees from all over the world. Sometimes I receive emails and in a majority of cases I receive phone calls. Some employers take references seriously. They want to know why you left and what kind of person you are. Please inform your references about it so that they are ready to answer questions when contacted. Do not surprise people by simply quoting their names and not informing them. It is actually rude and some references may end up giving you a wrong recommendation based on the annoyance they face. They may not even remember you hence the reason to tell them.

9. Create hooks that capture the audience - You could have a paragraph which shows that kind of person you are with books on it. Highlight major or notable achievement, ensure that you feel that they really are or else simply mention them as achievements. Under each sub heading also create hooks by highlight or summarizing key issues under the same point. Highlight your distinctions where applicable. Two people who have done the same degree with the same level of expertise will differ on how many hooks they choose to use or if they ever get to use them at all.

10. Creativity makes you stand out - By creative I am not referring to the fact that you need a graphic designer for your resume. You need to spice up the presentation through terms that you use and modes of distributing the resume. Instead of using usual terms like EDUCATION, you could change that to QUALIFICATIONS PROFILE just as an example. The most common modes of sending a resume are through printed format or through emails. Some creative ways that people are using more and more are: creating an interactive CD where the employer takes a tour of the employee's life and work through visuals and in some cases employees host websites with their resumes. While this is a possibility, always give the option for a printable version of your resume as some may still be traditional in approach. The advantage of an interactive CD and website is that you have the ability to "show" and not simply "tell" people what you have done. You can capture your major achievements and chronicle them in a self managing slideshow (with an auto run facility).

Rabison Shumba is a writer, businessman and philanthropist. Writer of the book The Greatness Manual which you can preview on http://greatnessmanual.wordpress.com. Founder and CEO of Infotech Solutions and Greatness Factory Trust. Rabison speaks about success, leadership, motivation and inspiration. His trust works with disadvantaged school children supporting them with school fees and general livelihood. He also helps to network artists (musicians of all genres) to facilitate information sharing and building of future celebrities. Rabison is well traveled having been to Asia, America, United Kingdom and all over Africa. He is married to Jacqueline Edwards and they have two children. They reside in Harare, Zimbabwe, Southern Africa.

Article Source: http://EzineArticles.com/?expert=Rabison_Shumba


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"Must Know" Words For Customer Service For Every Business!

"Must Know" Words For Customer Service For Every Business!

What kind of business do you own? Is that a question that you ask yourself as a business owner?

What about the answer you give? Have you thought about exactly what kind of business you really own? Is it a sales business or is it a service providing business? Is it a small business without a connection to customers and clients or is it a business completely driven by the client and customer experience?

As a business owner, you owe it not only to yourself, but also to your clients, your staff, your family and your future to become aware of exactly what kind of business you own and why your in business in the first place!

If you spend time thinking about these two simple questions, most business owners will come to the conclusion that regardless of type of business, almost all are service oriented and rely on customers to grow sales, revenues and income. So why in the world are so few businesses really good at customer service? Regardless of your answers to any of these questions, there is one thing I can guarantee you as a fellow business owner; customer service is the key to being successful!

Customer service is a key component for any business that wants to remain relevant and build long-term relationships. The biggest challenge for most business owners is developing a consistent way to reach and provide great service to their clients while continuing to operate the business on a day to day basis. There are very few education programs that teach quality customer service and often times businesses confuse being available and nice with providing what clients want and need. That myth, and a couple of more, need to be corrected first.

What Customer Service is not...

Simply being available and actually answering a clients phone call is not considered providing customer service. That is called common courtesy! Picking up clients at the airport when they visit your company or escorting them to dinner and showing them your town is fantastic for building relationships, but in the end has nothing to do with true customer service. Confusing customer service with being pleasant or providing the basic necessities of relationship building will leave you confused by the comments your clients will make when they are not satisfied and decide to no longer be a client of your company. In a sales environment especially, learning the difference between relationship building and building a true customer service department or implementing a customer service plan is very important.

Your most vital asset as a business is your client and keeping current clients happy is a lot less expensive than acquiring new clients. Keeping clients satisfied with great service after the point of sale and showing true empathy with their concerns, can not only lead to a growth in sales but also to growth from recommendations and referrals. The best was to ensure quality customer service is to implement and teach your staff the impact of using positive phrases and words when speaking to your clients. After point of sale is when most issues arise that can lead to conflict and unhappy customers, so this is when using the right words and tone with clients can have the greatest impact. Teach these words to you staff and, when in the customer service environment or the opportunity to provide customer service arises, you give your staff the best chance possible to impress and satisfy your clients.

Top Words

"How may I help you..."

"Absolutely..."

"Let me get right to work on that for you..."

"Be assured..."

"I understand..."

"What I will do for you..."

"I will do my best..."

"I will get back to you at this time..."

"You will not be charged..."

"We have several options, let us find the one that works best..."

"For key clients like yourself..."

Teaching your entire staff to listen to your clients in times of distress, anger or resentment and discern what the clients is telling you they need, then implementing the use of these phrases, can lead to high reviews from clients and a higher standard of service.

Chris D. Clothier

Co-Owner of MemphisInvest.com
Director of Sales & Marketing
chris@memphisinvest.com
1-901-751-7191 Local
1-888-771-9998 Toll Free

Chris is an experienced real estate investor who has purchased over 50 properties for his personal portfolio and assisted hundreds of investors with purchasing over 700 homes in the last 5 years. Today, he resides in Memphis with his family and continues to assist investors nationwide with developing their wealth building portfolios.

Article Source: http://EzineArticles.com/?expert=Chris_D._Clothier


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Some Notes on Customer Service

Some Notes on Customer Service

Everyone, whether at work or at home, is your customer because we all have needs and provide services for others. Here are some random jottings of information on customer service from various sources and differing opinions that you may not have encountered before. I shall start with a quote from the book 'How To Win Customers And Keep Them For Life' by Michael LeBoeuf Ph.D:

"What is a Customer?"

"A Customer is the most important person in this office... in person or by mail. A Customer is not dependent on us... we are dependent on him. A Customer is not an interruption of our work... he is the purpose of it. We are not doing a favour by serving him... he is doing us a favour by giving us the opportunity to do so. A Customer is not someone to argue or match wits with. Nobody ever won an argument with a Customer. A Customer is a person who brings us his wants. It is our job to handle them profitably to him and ourselves".

On a course I did some years ago we learnt that, "customer care is what the customer thinks it is". But who is your customer? Your customer, according to Brian Tracy, is anyone who is dependent upon you for something. If you are in middle management your customers are your boss and those below you who report to you. If you are a worker on the front line your customers are those above you and the people who purchase from or use your company's services. If you are the boss then all those below you are your customers, as well as your external customers. "If you are the boss, your boss is the customer"; Brian Tracy. This is why customer service MUST start at the top for a company to truly be successful.

"Consistently providing a level of service exceeding the customer's expectations until it becomes a standard". Sign on the wall of a Norwich recruitment agency.

If you were to ask someone what the purpose of a business is they would probably say to make money, to make a profit. But that is only secondary. The true purpose of a business is to obtain and keep customers. In Peters' and Waterman's book 'In Search of Excellence' they describe how the top 5% of the Fortune 500 companies of the United States of America have an absolute and total obsession with customer service. In other words the very best of the best got that way through a total dedication to customer care. Thinking of everyone as a customer helps our self-improvement. Here are a few more tips from Michael LeBoeuf:

1. The secret to winning and keeping customers is to reward them.
2. To win new customers ask the golden question: "What's the unmet want?"
3. To keep them for life ask the platinum questions: "How are we doing?" and "How can we get better?"
4. Whenever you have contact with a customer you are the company to that customer.
5. Concentrate on helping customers buy what is best for them.
6. The five best ways to keep customers coming back are: Be Reliable, be Credible, be Attractive, be Responsive and be Empathetic. "Reliable care" keeps customers coming back.

I will finish with my favourite quote about customer care:

"Those who enter to buy support me. Those who come to flatter please me.
Those who complain teach me how I may please others so that more will come.
Only those hurt me who are displeased but do not complain. They refuse me permission to correct my errors and thus improve my service".
- Marshall Field. Business leader and philanthropist.

Edward Davey has been interested in Personal Development for over 20 years and is the author of "Stress Free Dentistry. The easy way to overcome your fear of going to the dentist" available at http://www.lulu.com. He is also an occasional blogger at http://www.phobiacoach.blogspot.com. He is a qualified Hypnotherapist, Masseur and Aromatherapist and is a trained practitioner of NLP, EFT, Reiki and Reconnective Healing. He has also trained in Life Coaching.

Article Source: http://EzineArticles.com/?expert=Edward_Davey


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Small Business Owners - Do You Really Value Your Customers?

Small Business Owners - Do You Really Value Your Customers?

I just had an unpleasant experience with one of my online vendors and I'm steaming mad. It's a classic example of what NOT to do if you care about your customers and want to keep them. Long story short, it was time to renew an annual service I've been using for many years. Typically, it's a simple, automatic process; I get an email saying I've been renewed - done.

Not this time, apparently they had an old expiration date on my credit card. Trying to correct it started a cascade of multiple, frustrating, international email correspondences that lasted over 10 days (no billing department phone number available). The unresolved outcome culminated in my credit card getting "locked out" which I didn't discover until I was in the grocery store, with a cart full of food and a declined credit card. Can you feel my blood pressure going through the roof?

Enough ranting - the point I want to make is - your customers are the most valuable aspect of your business and they need to know it. How likely do you think I will be to refer future business to this company, let alone do future business with them myself?

When was the last time you really thought about the kind of experience your customers were having while doing business with you? And, I'm not only talking about when there was a problem! What defines the kind of outstanding customer service that will make your customers want to stay with you and send business your way?

I'll give you a hint- it takes more than just being nice. Sure, the staff at the company I was dealing with was very nice but being nice isn't enough - it takes intention, training and a company culture committed to providing excellent customer service that permeates every aspect of what you do.

Be Your Customer

Step into your customers shoes. Experience for yourself every aspect of what your customer sees, feels and hears when interacting with your company. Stand in line, call your billing department. What is it like to visit your website or read your collateral materials with fresh eyes? Is yours a company that's easy and a pleasure to do business with?

Keep Your Promise

Does what you put out there into the world match what your customer is receiving or perceiving? Every interaction involves a promise. Some of them are direct; your product actually works, and some of them are subtle, your waiting room inspires peace and tranquility to support the body work you offer. Keep your word to you customer, after all it's your integrity on the line.

Respond Fast

Don't let your fear of conflict make you procrastinate in handling difficult situations. A speedy and direct approach to resolution builds good will. Making a customer wait for communication only adds to their frustration and dissatisfaction. Get over your fear of criticism and put the customer first.

Be Systems Focused

It's been demonstrated by leading edge organizational consultants that the lion's share of company problems are system not people related. In my case, the system problem was the customer service department was domestic and the billing department was over seas and there was no ability for the two to access each others data OR communicate by phone with each other. Clearly a system problem. Review your systems and make sure they are efficient and customer focused. Are you unknowingly making your customer jump through hoops because the system seems like a good idea to you?

Empower Your People

As they say, the fish stinks from the head down. It has to start with you, the owner. You need to set policy and model the kind of culture and interaction you want your customers to experience. You also need to commit to providing excellent customer service to your internal customers - your staff. If you treat them well; they will treat your customers well. Train them; make sure they are empowered to put customer service first.

Value Complaints

As hard as it may be to hear difficult feedback from customers, it's the greatest gift they can offer you. See if you can make a shift from dismissing complaints to welcoming the dissenting voice. If you can stay open and truly interested in learning what your customers want and need you will be assuring your own success. A company needs to stay agile and passionate about delivering what is truly needed or wanted in the marketplace not what it thinks the marketplace needs or wants.

I challenge you to take an in depth look at your customer service policies and culture and find out if you REALLY value your customers.

It's YOUR life...imagine the possibilities!

Helaine Iris helps overwhelmed small business owners take control of their time and finances so they can double their revenues with less stress. Featured in numerous publications, including "O" The Oprah Magazine Helaine's dynamic, personal coaching style helps entrepreneurs accelerate their businesses with tools that empower, build financial success and create personal transformation. To receive a free copy of her report Learn How to Finally Break Through Overwhelm, and Become a Prosperous, Stress-Free Business Owner, go to http://www.pathofpurpose.com/thank-you-for-requesting-your-free-report/

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The Top Benefits of a Phone Answering Service

The Top Benefits of a Phone Answering Service

What happens at your company when a customer or client calls with a question? Many businesses simply have answering machines and voicemail that they use, and they get back to the customer at their earliest convenience. Customers want to be able to speak with someone though, and most of them will not want to deal with a voicemail. If you want your customers to remain happy, you might want to consider hiring a phone answering service.

Benefit #1 - Less Hold Time

When you have a third party company that is dedicated to answering your phones, your customers will enjoy a lower time on hold. Anyone who has ever been on hold knows how frustrating and tedious it can be. Choose a company that offers a low hold time.

Benefit # 2 - Happier Customers

You will find that your customers are happy, and they will perceive you as more successful, when you have a phone answering service. Rather than simply going to voicemail, they will have the opportunity to speak with someone about their issue. If the problem warrants it, you will be able to call the customer back quickly.

Benefit #3 - Take Care of Business

With a dedicated team answering your phones, you will be able to do all of the other tasks that make your company run. This gives your time to streamline other processes, improve your products and services, and make your company even more successful. A phone answering service is an invisible assistant that can make life much easier.

Benefit #4 - Round the Clock Service

When you choose a company that is able to answer your phones 24hrs a day, you will not have to worry about missed calls, customer crises, or vanished opportunities. All of your messages will be easy for you to retrieve no matter where you are and no matter what time of day it is.

Benefit #5 - The Price

If money is of concern, then you will be happy to know that choosing a service to answer your phones does not have to break the bank. It is far cheaper to hire a company to take care of your phones than it is to hire a team of new employees.

The above are just five of the many benefits that you will find when you hire a phone answering service for your company. See what other services the company offers and what other ways your business might be able to benefit.

TeleMessagingUSA provides professional answering services to companies looking to improve their customer communications. TeleMessaging USA has been providing telemessaging and business answering services to businesses for more than 15 years and provides after hours, weekends, holiday and peak answering services.

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Contact Management Software - Another Way to Streamline Your Business

Contact Management Software - Another Way to Streamline Your Business

The best suited answer in building contact information of enterprises id strengthening its corporate management software. This provides variety of way in order to create a current database that your company can use in your operational management. It includes formal and well presented contact information such as addresses and telephone numbers of prospective clients, current customers, employees, associates, business colleagues and other personal relationships. This contact management software aids the management to electronically encode and check the profile of their consumers. It is basically electronically driven, since the information management of a massive number of people is involved in the company transactions. It is also available in two types, the devoted in house software and web based applications. The major advantage of this software in a companies endeavor for success is its ability to increase efficiency of the company with competent information management.

It is also considered as an extension of marketing tool since it can aid the company in analyzing the sales, marketing and customer services with centralized and enclosed information. It is also use as a tool to increase customer loyalty of your client since you have a database often you will be able to get attach to their direct needs. It accepts a team teamwork strategy and rationalizes the sales and marketing processes to be more effective for the benefit of the company's growth. It has special tools for collection and analysis of information. It easily organizes the data gathers and set ups priority for future activities. It also has a built in competent tracking mechanism to supervise the conversion of their customers and employees. This is an integrated tool for the business and pursues incorporated communication facilities such as email, phone, fax and SMS to provide automated communication based on information in the contact list.

Contact management software has a user friendly interface with several customizable features that depends directly to the kind of the company. It stores the confidential data and information of your customers. You can personalize the content of the software to make it easier to deal with. It also bid diverse models of pre-formatted business documents, such as letterheads and faxes. It efficiently improves the overall operation of the business as well as the customer relationship which is deemed significant.

Through this software you can easily analyze and translate your sales depending on the preferences and information you have inculcated in the Contact Management Software.


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Tips on How to Start an Inflatable Castle Business

Tips on How to Start an Inflatable Castle Business

Numerous individuals have the aspiration of starting their own business so that they have the ability to be their own boss and choose how much they want to earn each year. The trouble is that so many individuals will not do the proper type of research that will help them to know what type of products individuals want to buy. One that is becoming popular is the inflatable castle business.

People will rent these or even buy these for birthday parties, festivals, and holiday gatherings. Kids cannot get enough of them and it helps to keep them consumed for hours at a time. It can cost a little bit of money to start the business - but with the proper tips and thoughts you can be making a good profit during the first two years.

The first thing you must do is create a budget that you must stick to. In this budget you must write down how much you will spend for each inflatable castle, everyday expenses that will be made, promotional material, insurance policies, and other equipment you might require.

Choose the type of blow ups you wish to sell. Try to have a variety of sizes for both young and older kids to use. The castles themselves will eat up a great deal of money - especially if you purchase the themed ones. However, these will be what brings in all the customers. No matter what you decide on make sure that they are all dependable to utilize.

Now that you have the product you have to advertise your business. Use fliers, bulletin board systems, websites, and news paper ads. Call individuals you know and ask them to refer others. Offer deals and specials to bring in new customers. Make sure you tell them that you are able to deliver, take down, and put up inflatable castles that they rent.

It is important to learn a few things if you plan on starting an Inflatable Castle Business. For this you need to know what to sell and how to take down and Install Inflatable Castles.

Article Source: http://EzineArticles.com/?expert=Naomi_West


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The 5 Simplest, Cheapest and Easiest Money Making Ideas for Your Online Business

The 5 Simplest, Cheapest and Easiest Money Making Ideas for Your Online Business

Essentially there are 5 tremendously powerful methods to make money online. These methods were not always available but have only become available due to the large amount of internet commerce being conducted each and every day online. While it is possible to make money, and lots of it, using other methods, these are in my opinion the best for 3 reasons. First, they are some of the cheapest methods around. Imagine running a business for an entire year where your total cost was less than $1 a day. Secondly, these methods are fast to implement. Some of the methods can have you up and running in hours, if not only a day or two. Lastly, these ideas are simple. When it comes to working online, simpler is better and complex is dead.

5 Simple, Cheap and Easy Money Making Ideas.

ONE. Making Money the Google Cash Way.
Google Cash is a term coined by Chris Carpenter. In his amazing eBook, he teaches you how to start a profitable advertising business by using Google Adwords to promote products to web searchers on the Google search engine. The strategy is simple. You create ads to attract interested people. When they click on your ad you are charged for that click. The visitor is directed to your site where you can sell them products. The advantage is you get to leverage the Google traffic. You can purchase clicks for as low as 5 cents. Lastly, done properly, you can test dozens of different ads and campaigns allowing you to perfect your selling system.

TWO. Making tons of money selling someone else's stuff.
Affiliate marketing is the manner in which you market a product for someone else, known as the merchant. In return for providing a qualified buyer, the merchant agrees to pay you a commission. The beauty of this type of business is that you can take advantage of hot products; you can easily create a large cash flow by setting up dozens of small income streams promoting hundreds of products. In other words, the business is scalable. Once you learn to make money selling a product for one merchant, you can reproduce that for another. For this to work, the critical step that you need to master is getting traffic. You can use the Google Cash method or start your own site. Getting traffic, either inexpensive or free will be the lifeblood of your business.

THREE. Turn Treasure into Dollars with eBay.
In case this is your first week using the internet, I will briefly explain eBay. They are the world's largest online auction system. People from all over the world, lots of people, using it each and ever day to sell everything from toasters to Hummers. In order to make money on eBay, you research what is selling at the moment; source that product for at great price and then start creating auctions. Of course, that all sounds easy, but the truth is there is a lot of work involved, especially if you have to ship all those products from your house. If you are organized, can research or can use the software to do that research for you, and can negotiate with suppliers than you can really make money with eBay.

FOUR. Drop Ship It.
The thought of storing boxes and boxes of products at your house may have you running away from eBay. Thank goodness there is something called Drop Shipping. A drop shipper is a wholesaler who will sell you their products at near wholesale prices and ship them directly to your customer. World Wide Brands maintains a directory of wholesaler and drop shipping companies giving you access to over 2 million products to sell on eBay. The good news is that once you have access to your own products, you can now use the first three methods to market them. Do you see the power now? Maybe you used the first two methods to market someone else's product. Now you can get a better profit margin by drop shipping your own products using these same methods.

FIVE. Write yourself rich.
The first 4 methods involved selling someone else's products for a commission or profit margin. If you want to make the most money, you have to produce and sell your own products. An exceptional item to sell online is information. In particular, eBooks, software, audio and video products have incredible profit margins. But, you think, you have no writing skills. What are you to do? Easy, hire people to do the work for you. This is an amazing way to leverage the skills of someone else. Pretend you have an idea for a new software program. There are many resource sites where you can hire people to work for you. Depending on your product idea, you can get the software coded for $100, $200, maybe even $300. Then the product is yours to resell. You can keep 100% of the profits. You can do the same thing writing a book. Writing is not that hard. Maybe you produce a newsletter. You could combine your articles into an informational eBook. As with software, you can even hire a ghost writer to do the work for you. Once you have your product, you can enlist the power of a site like Clickbank to help you sell it.

There you have it. The 5 best ways of making money online. It is now up to you to master one or more of these ideas. A great idea is to start with one method and become masterful at it. Next, spread out to another and then another. Next thing you know, you will have streams on income flowing into your business.


Article Source: http://www.ArticleBlast.com


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Making Money With Facebook: Get Your Thoughts Together

Making Money With Facebook: Get Your Thoughts Together

‘Hobbies turning into vocation and then lead the way to success and harmony, our strengths can be utilized in the utmost realization. Due to the technology driven society there is a constant need for change. It has been observed that hundreds and thousands of working people around the globe. It is proven that no on has ever experienced anything more stimulating than now. There is no limitation on what the person wants to do like crafts or just about anything creative to selling ones ideas without having to look for anyother place other than ones computer. As anyone can just make money on the internet it is becoming more and more popular. More and more people are now discussing the topic of making money with facebook. The trends are changing fast and times might change to making people get more virtual and not go for the physical shopping.

Initially to start with it is an accepted fact that making money online has always involved a lot of commitment and proper planning. It is possible that one can make cash through the marketplace at Facebook. The concept of selling things and making money with facebook is surely worth doing. Anything can be sold here ranging from books to an AC. There are many free applications available on facebook that can be used to make your facebook profile more professional and worth visiting.

Facebook also permits showcasing ones ads and make money out of it. It is essential that one has a balanced approach to this website as it is not a complete business website. There are many victorious people now due to the use of Adsense and PPC advertising techniques. You can also permit the companies ads to be placed on your facebook page. This thought inspires promotion various schemes to each other. If you have a long list of friends on your profile, then they would surely be willing to check out what product you are promoting. It eases the process of making money as commissions by selling others products. Only time will reveal its increased importance in future given the kind of gush this technique is giving right. Facebook has a lot of such applications that help one to make money on it.

If you are a software developer, then you have got another way to make money on facebook. One can certainly make a lot of sales if only their application is very good. Facebook has over 250 million users. Therefore, you can take advantage of this widening network

There is no end to the discussion however we need to keep on exploring more so as to successfully keep on making money with facebook. Author is an avid writer on money making topics like making money with facebook and make money through facebook.

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The Best Money Making Ideas

The Best Money Making Ideas



Many people have been hit by the recessionary trend and have been rendered jobless. Every body is determined for some further cash lately as dwelling bills have gone by means of the roof. The internet is an ideal avenue for earning profits however it's worthwhile to be guided correctly by somebody who is aware of concerning the intricacies involved in web based business. You would get your concepts from which is a dependable website that repeatedly offers useful info on the net primarily based businesses. You would be amazed at the simple money making ideas steered by this website which might work wonderfully. When you've got a pc with internet connection at residence then you can get home based mostly business ideas from that work properly and produce you constant returns. Affiliate internet marketing is recommended as top-of-the-line money making ideas by this website. An individual could use his close circle of buddies and relations to begin this business that needs no investment. He might sell a product or service of a company by appearing as a middleman. Initially he might sell to his close circle but soon the contacts would enhance and he would be promoting to an ever widening circle of customers. He can be paid a handsome fee for his sales. The commission can be paid as a share of sales and so the earnings could be extra as the gross sales quantity increases. There is no restrict for the earnings and so the financial desires of the one who sells the products would be achieved fairly soon. Sensible ideas to promote the products and services sooner and earn more cash every month are provided by the web site . It's urged that linking the services and products to the particular person's own website or blog would produce better results. A person could also use these money making ideas to be secure from scamsters on the web.

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About The Author:

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How to Stay Focused in Online Business

How to Stay Focused in Online Business
By Alexander Osias

Like social networking sites, internet marketing is very common these days. It is the reason why more and more businessmen are now trying their luck in online marketing. Although the aspiring web-based business owners are serious with their goal- to make money online- there are still time when they can't control themselves and get tempted to spend more time in extracurricular web surfing than doing things related to their business.

If you're planning to build an online business, make sure you are capable of controlling yourself from temptations; or else, you want to lose the chance to make bunch of money in web-based marketing. If you want your dream online business to be successful, focus your attention in improving and promoting your site to gain more sales. The following are helpful tips for people who are keen in joining social networking sites but want to venture on web-based marketing.

Tip #1

Before opening the internet browser, make sure you have a list of things to do, which are all related for your business. As much as possible, avoid surfing the net without the list on your hand. This will surely help you focus on doing tasks for your business and avoid useless web surfing.

Tip #2

Set a time frame for each task included on your list. For instance, set 10 to 15 minutes for reading emails. Remember, set enough time to do all the tasks and avoid setting too short time limit. Also, refrain from rushing when doing the tasks. Instead, do them easily and carefully.

Tip #3

Reward yourself with additional web browsing time once you've already done with your tasks. Enjoy participating social networking sites like Facebook, Twitter, or Plurk after finishing your work for the day.

Tip #4

Always keep in mind that you need to treat your web-based business like an actual one. Avoid vacuuming, washing the dishes, or doing any household chores during the time scheduled for doing your obligations in online marketing.

By doing the simply but helpful tips mentioned above, you can be one of those who tried and succeed in internet marketing without compromising your right to enjoy participating social networking sites. Remember, the success of your business depends on your hard work.

Alexander Osias works as a marketing specialist for a company that specializes in background check. With his expertise in the said field, he makes sure that his company can provide comprehensive results every time you have to avail their services through the net.Source: http://EzineArticles.com/?expert=Alexander_Osias


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Do's and Don'ts While Shopping Online

Do's and Don'ts While Shopping Online

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The Number 1 Secret of Success

Do you know what one of the key secrets of success is - what makes people successful in business, sport or any other aspect of their lives? Let me come back to that in a minute.

Ever since I discovered that I wasn't invincible and that my body would fall apart over time, I've been a member of a gym. I've attended regularly over the past fifteen years and my body deterioration is almost being kept in check.

However I've always noticed a lot of new faces at the gym, some of which seem to disappear over a short period of time. Most gyms and health clubs have a high turnover of members or "churn" as the marketing people like to call it. One club I know of loses around fifty members a month and has to work hard to sign up that number just for the business to stand still.

It's not that these gyms offer a poor service, on the contrary - it's because the members - "give up."

New members join to lose weight or to get fit. They then torture themselves on the rowing machines and all the other instruments of agony. If, after a few weeks of sweat and pain, they don't see any visible result - they give up.

You're probably away ahead of me on this; because the key secret of success that I mentioned earlier is this - NEVER EVER GIVE UP. This is what separates the winners from the losers in business, in sport and in life - this is what success is all about.

If you have a mountain to climb either literally or figuratively and you reach an obstacle - don't give up. Find another way round - even go back a short distance and come at the situation from another direction.

Whatever it is you're trying to achieve, whatever success you want - never give up! Make mistakes - fall down - get up - fall down - but get up and try again.

So there you have it - If you want success remember what Winston Churchill once said - "Never - Never - Never give up!"


Discover how you can generate more business without having to cold call!
Alan Fairweather -"The Motivation Doctor" - is the author of "How to get More Sales Without Selling" To receive your free newsletter and free ebooks, visit: http://www.howtogetmoresales.com


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Sustaining Growth in Your Business

What gets measured gets done.

How do you keep your business growing? How do you ensure the health of your business and your personal income against threats from competition, market cycles, commission payout changes, regulation of all kinds, and the human threat of complacency?

The answer isn’t to run faster on the same treadmill. The laws of physics say you can maintain a steady speed and still accelerate by changing direction. Since you’re already traveling at top speed in your business and personal life, you can get the acceleration you need by making small changes in the direction you’re taking. It’s hard to foresee what those changes will be, but they will reveal themselves if you regularly devote some time to thinking and working on your business, not just in your business. A professional is constantly learning and improving through reading, professional education (an annual requirement in some professions), research etc. Coaching is a very personal and effective means of keeping a perspective on what’s happening and “noodling” with someone else what your growth options are. Without a second perspective you sometimes “can’t see the forest for the trees.” The top professionals in sports and business have a coach or mentor they trust to help them improve their game.

I use a simple set of questions with my clients. These questions focus attention on the gap between what clients know and what they do. Whether my coaching is only once a month or as often as once a week, these questions apply. Try them yourself -- or with a coach -- to see their power.

Self-Coaching Questions
Begin by writing the completion of these “Sustainment Statements” every week. I recommend a weekly period to give them urgency and to help maintain your momentum. Feedback on a weekly basis is more effective than it is over a longer period of time.

Sustainment Statements

For the next week I will …… (Be very specific)

So that ….. (What is the outcome and benefit?)

The results will look like this ….. (If you can’t describe it, how will you know it happened?)

After the first week you ask, “What have I done to make progress in …”

How well or how much did I do (rate yourself 1-5)

What will I do next? __________ (pick your next step toward a certain goal or direction)

So that …

The results will look like this …

Next, find someone to “check your homework.” Who is going to keep you on track? I began offering a tickler service to clients who want to do self-coaching in addition to using my regular coaching services. Repeating this questioning process weekly will make weekly improvements to your business. If you want to make regular progress, get someone or something you are accountable to weekly.

About the Author

Bob Lodie is a speaker, business strategy coach and consultant to financial advisors. He is author of Three Steps to Million Dollar Production and Personal Success from the Inside Out. He can be reached at bob@boblodie.com or direct at 310-552-6064

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